Landing Pages
We'll be creating landing pages and driving traffic to them to validate that the solution you're offering is the one you customers and looking for, and using real market data to help refine your offering.
Pick the path best suited for you based on your time, budget, and ability.
Self Guided
What You'll Learn Through This Course
What you Should Have Before Starting This Course
Other Things You Should Be Aware Of That We're Not Covering In Detail
Fun Legal Stuff (Again)
Building Your Web Tech Stack (Landing page site for testing) - Needs to Be Redone
Tools to Build a Your Website and Landing Pages
Terminology: Landing Page vs Homepage
Build A "Good Enough" Home Page
Setting Up Your Pixel (If you haven't already)
"We're Changing our Website" Rant (Or: How you've learned to stop rebuilding and follow the data)
Get Everything Set Up and Ready To Go
Lets Start Testing Some Pages!
AB Testing - Find Out What Your Customers Really Want
Robs Digital Marketing Expectations
EXAMPLE: Building Landing Pages To Refine Your Product And Funel
Setting Up Your FB Ads For This Test
Running Your Tests - What to Expect
Tracking Their Attention
No Yabuts! - Or, I'm Not Getting The Results I Want
Let's Go Build Something! (And Test More)
Don't guess that you'll be profitable. Test your offering with real people and understand your costs before you spend hundreds of thousands to build a product no one wants.