Pick the path best suited for you based on your time, budget, and ability.
Self Guided
Expert Guidance
We Do It For You
What You'll Learn Through This Course
What you Should Have Gotten From the First Course
Other Things You Should Be Aware Of That We're Not Covering In Detail
Fun Legal Stuff (Again)
What Is A PRD And Why Is It Important
BUT... Do I Need A PRD?
Getting Started And Capturing Your Goals
Submit The Start Of Your PRD!
Intro to Competitive Research
BUT... I Don't Have Any Competition
How To Use The Competitive Research Template
Finding Keywords & Competitors
Which Channels Are Being Leveraged, and How Much Traffic They Have
Get The Details On Your Competitors Advertising & Spending
Listen To The Pulse of the Market
When Do You Go Back To Course 1?
Submit Your Competitive Research
Building Your Web Tech Stack (Landing page site for testing)
"We're Changing our Website" Rant (Or: How you've learned to stop rebuilding and follow the data)
Terminology: Landing Page vs Homepage
Build A "Good Enough" Home Page
AB Testing - Colour Blocks, now with 100% More Website
Tools to Build a Landing Page
Tracking Their Attention
A Couple Of Extra Tools To Make Sure Things Are Working And Awesome
Get Everything Set Up and Ready To Go
Lets Start Testing Some Pages!
Robs Digital Marketing Expectations
How To Test Variables In Unbounce
EXAMPLE: Testing To Refine Your Product
No Yabuts!
How all The Work You've Done Leads To A Product People Want.
Filling Out The Product Specifications In Your PRD
Getting Into The Details For Software And IoT Companies
Getting Into The Details For Hardware Companies
Submit Your Updated PRD.
Don't guess that you'll be profitable. Test your offering with real people and understand your costs before you spend hundreds of thousands to build a product no one wants.
