Expert Guidance Edition: Stop Trusting Opinions And Assumptions
Test And Follow The Proven Data. And if you're wrong, find out quickly so you can repoint your energy and focus. Before spending hundreds of thousands
“I believe every founder should start their startup with this course. Full stop. You need to get data before you invest, and the approach you guys bring is wicked smart (what my friends say when I tell them what you guys are doing). I've learned a lot about my customers so far. I think your approach is thorough and makes total sense to me for what we want to achieve - know exactly what product/service that will have the highest Product Market Fit.”
Thiv Paramsothy - herafertility.co“SnapPea's program to validate you (as a business owner) understand your customer's pain points - in a concrete & measurable way - is unique. It's a structured approach to getting this basic building block right! Excellent experience. ”
Jennifer Lowthian - HARDR“The marketing course offered through SnapPea took me from a very occasional Facebook user to someone able to create, run and analyze likes campaigns and ads. It reinforced the importance of truly talking to and listening to my users, then validating these ideas on a broader scale. The market information I've gathered is important, but even more important is the understanding of the methods used to gather this information so that I can replicate it again and again. With an open mind, some free time and the ability to follow Steve and Rob's directions, anyone can determine if the market really wants their product (or how to talk about your product so the market really wants it). Thank-you so much!”
Melanie Apallat - Mentor Me Health“Loved the testing approach very much. As an engineer, testing is easier for me than the art of marketing. So I think now I can do testing and get help with graphics, design, style, etc, but use the testing as the basis for successful conversions.”
Jason Stevens - ForagesPick the path best suited for you based on your time, budget, and ability.
Expert Guidance
We Do It For You
Intro - Meet Steve and Rob
FREE PREVIEWOpinions or Data: You Choose
Legal Fun Stuff
Let The Games Begin!
FREE PREVIEWSet Up Your Testing Lab
BUT... My Target Market Isn't On Facebook or Instagram
You Need A Real Personal FaceBook Account
Create Your Facebook Business Page
Setting Up Your Instagram Account
Set Up Your Business Manager Account
Create An Ad Account
Putting Up A "Good Enough" Website Without Giving Away Your Ideas
Wait... What Do I Build My Site On?
Set Up Your Meta (Facebook) Pixel
Verify Your Domain
Share your socials with us
You Will Never Know Until You Ask
FREE PREVIEWBUT... I have a persona already defined
Capture your ideal Customer Profile
Capture your ideal Customer Profile
Post content every 3 days (at least)
BUT... I've already done interviews.
Writing a Discussion Guide
Discussion Guide
Create a Likes campaign
Check on your Likes Campaign
Reaching out to Ideal Customers
Submit your Reaching Out Templates
Get the most out of your interviews
Interview Self Evaluation
Show us they like you!
What have you learned so far?
Posting every 3 days
Trusting Data Over Opinion
FREE PREVIEWWriting Pain Points
Creating Colour Blocks
Launching your first test
Continuing the conversation
Auditing your first pain point test
Submit your high performing pain point
Reviewing your Pain Point Testing Results
Reality Check
FREE PREVIEWBuilding the Start to Your Funnel
FREE PREVIEWSummarize your Customer Pain Points
Creating Headlines
Testing Headlines
Image Tests
Auditing your Image Tests
Start tracking behaviour now!
Congratulations!
“When imagining our future success and daydreaming about getting an award for our achievements, the first people we will thank in our acceptance speech are Steven Fyke and Rob Farnham. They have taught us incredible tools to validate our assumptions, refine our value proposition, and helped us pivot. Their process has been invaluable; we believe it has changed our business for the better and know unequivocally that it has changed us for the better.”
Mikelle Ethier - Encompass Health“Thank you for your guidance in helping us to think about marketing differently. Researching pain points and how to use this information to sell to customers has turned our marketing upside down (in a good way). Looking forward to applying this information in the next course.”
Becky Shaw - Stormflow Surfacing“On behalf of 911 incident, we have nothing but positive things to say about the SnapPea studio program. We really enjoyed the perspectives provided from Steven and Rob and feel their unique relationship really enhances the course giving a dual learning experience. ”
Patrick O'Halloran - 911 IncidentGet starting with the Self Guided Program today! If you need more help, just drop us a line!