What Our Clients Are Saying

“I believe every founder should start their startup with this course. Full stop. You need to get data before you invest, and the approach you guys bring is wicked smart (what my friends say when I tell them what you guys are doing). I've learned a lot about my customers so far. I think your approach is thorough and makes total sense to me for what we want to achieve - know exactly what product/service that will have the highest Product Market Fit.”

Thiv Paramsothy - herafertility.co

“SnapPea's program to validate you (as a business owner) understand your customer's pain points - in a concrete & measurable way - is unique. It's a structured approach to getting this basic building block right! Excellent experience. ”

Jennifer Lowthian - HARDR

“The marketing course offered through SnapPea took me from a very occasional Facebook user to someone able to create, run and analyze likes campaigns and ads. It reinforced the importance of truly talking to and listening to my users, then validating these ideas on a broader scale. The market information I've gathered is important, but even more important is the understanding of the methods used to gather this information so that I can replicate it again and again. With an open mind, some free time and the ability to follow Steve and Rob's directions, anyone can determine if the market really wants their product (or how to talk about your product so the market really wants it). Thank-you so much!”

Melanie Apallat - Mentor Me Health

“Loved the testing approach very much. As an engineer, testing is easier for me than the art of marketing. So I think now I can do testing and get help with graphics, design, style, etc, but use the testing as the basis for successful conversions.”

Jason Stevens - Forages

Looking For A Little Extra Support?

We've got you covered. Check out out expertly guided program where we can help you through the whole testing process.

Course curriculum

    1. Intro - Meet Steve and Rob

    2. Opinions or Data: You Choose

    3. Legal Fun Stuff

    1. Let The Games Begin!

    2. Set Up Your Testing Lab

    3. BUT... My Target Market Isn't On Facebook or Instagram

    4. You Need A Real Personal FaceBook Account

    5. Create Your Facebook Business Page

    6. Setting Up Your Instagram Account

    7. Set Up Your Business Manager Account

    8. Create An Ad Account

    9. Putting Up A "Good Enough" Website Without Giving Away Your Ideas

    10. Set Up Your Meta (Facebook) Pixel

    11. Verify Your Domain

    1. You Will Never Know Until You Ask

    2. BUT... I have a persona already defined

    3. Capture your ideal Customer Profile

    4. Capture your ideal Customer Profile

    5. Post content every 3 days (at least)

    6. BUT... I've already done interviews.

    7. Writing a Discussion Guide

    8. Create a Likes campaign

    9. Check on your Likes Campaign

    10. Reaching out to Ideal Customers

    11. Get the most out of your interviews

    12. Interview Self Evaluation

    13. What have you learned so far?

    1. Trusting Data Over Opinion

    2. Writing Pain Points

    3. Creating Colour Blocks

    4. Launching your first test

    5. Continuing the conversation

    6. Auditing your first pain point test

    7. Reviewing your Pain Point Testing Results

    8. Reality Check

    1. Building the Start to Your Funnel

    2. Creating Headlines

    3. Summarize Your Customer Pain Points

    4. Image Tests

    5. Testing Headlines

    6. Auditing Your Image Tests

    1. Congratulations!

    2. Bonus Round!

About this course

  • $1,000.00
  • 43 lessons
  • 2 hours of video content

Even More Testimonials

“When imagining our future success and daydreaming about getting an award for our achievements, the first people we will thank in our acceptance speech are Steven Fyke and Rob Farnham. They have taught us incredible tools to validate our assumptions, refine our value proposition, and helped us pivot. Their process has been invaluable; we believe it has changed our business for the better and know unequivocally that it has changed us for the better.”

Mikelle Ethier - Encompass Health

“Thank you for your guidance in helping us to think about marketing differently. Researching pain points and how to use this information to sell to customers has turned our marketing upside down (in a good way). Looking forward to applying this information in the next course.”

Becky Shaw - Stormflow Surfacing

“On behalf of 911 incident, we have nothing but positive things to say about the SnapPea studio program. We really enjoyed the perspectives provided from Steven and Rob and feel their unique relationship really enhances the course giving a dual learning experience. ”

Patrick O'Halloran - 911 Incident

Discover The Potential Of Your Idea

Get starting with the Self Guided Program today! If you need more help, just drop us a line!